About Us
Our Story
Established in 2001, Laurie set out to re-innovate the fresh produce industry. Since our journey began, Simply Fruits have become one of Australia's leading fresh produce pre-packing businesses. Grown to support hundreds of produce farmers across Victoria, Tasmania, South Australia, Queensland and New South Wales. We have built a reputation of providing the highest standard of fresh produce, and adhering to extensive processes and strict regulation standards.
Growers
Dedicated Farmers
The fresh produce supply chain begins with our farmers, who possess extensive growing experience in cultivating the best produce, passed down by each generation. They have worked closely with Simply Fruits for the past 2 decades, enabling us to provide a year round supply of apples, pears, citrus and exotics.
Technology
Apples, Pears, Citrus
Intelligent Cameras
The external quality of the produce is the driving factor to ensure we offer the best quality produce, while internal quality is linked to aspects that are not generally perceived externally but are equally important to many consumers. This is why we have installed the latest in IR and UV detection.
10
Built in IR Camera's
All Produce
Packing Technology
Our unique packing line is equipped with complete automation. From camera sorting and weighing, each piece of fresh produce is packed into their desired form. Once it passes through numerous check weight systems, it is then placed into crates and then stacked by our palletization system.
Working With Us
Become a Customer
Working with Simply Fruits will give you access to decades of produce experience. Our customers globally appreciate the dedication in supplying high quality fresh produce. To speak with us about your product requirements contact us today.
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Become a Supplier
We welcome new fresh produce farmers to our family. Playing a vital role in the daily lives of our farmers through constant communication, we aim to offer competitive tailored returns for their hard work. Find out more about becoming apart of the Simply Fruits family today by contacting.
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We Care
The Environment
Making a Difference
We are driven to innovate and provide eco-friendly products to our customers. We constantly seek further ways to reduce our impact, by using sustainable materials that are safe for the environment. Being smarter at what we do - replacing fossil fuels with renewable energy and removing all harmful chemicals.
Health & Safety
Working Together
We strive to integrate health and safety into all avenues of our daily working environment. We understand workplace safety and health impact our families and the ones we love. Thats why we hold the safety of our team as a priority - investing in innovative technology to monitor the location of all employees; notifying any moving vehicles of their location; focusing on injury management and accomodating for an earlier return to work.
80% Recycled Materials Used
By the year 2025 Simply Fruits aim to increase this to 90%.